Product Hunt Launch Copy Guide

A repeatable process for writing Product Hunt copy that actually gets clicks. Covers tagline, description, and maker comment.

Why this guide exists

Most makers spend months building, then write their Product Hunt copy in 30 minutes the night before launch. The tagline ends up generic, the description lists features, and the maker comment sounds like a press release. The launch underperforms, and the maker blames the algorithm.

PH copy is a different craft from product copy. Tighter constraints (60-character tagline, 500-character description), a different reader (scrolling fast, deciding in under 2 seconds whether to click), and a different goal (upvote and click, not convert).

This guide gives you a repeatable process for getting it right. The core method: never write from a blank page. Analyze 15-30 winning taglines, extract the structural patterns that fit your product, then adapt. Same applies to description and maker comment.

Core idea

A great PH tagline is not clever. It is specific, verb-driven, and makes the right reader feel "this is for me" in under 2 seconds.

Who this is for

Solo makers and small teams launching on Product Hunt for the first time, or those who launched before and felt the copy was the weak link. Not for marketing teams with copywriters and brand systems. This is for makers writing it themselves.